Mobility City hosts franchise conference as it targets 300 locations

Mobility City Holdings brought franchise owners and mobility industry leaders to Delray Beach, Florida, for its 2026 national conference as the South Florida company outlined plans to grow to 300 locations and potentially $300 million in annual systemwide sales within five years. The woman-owned franchisor says its hands-on showroom model is designed to meet demand from an aging population seeking mobility equipment and local service.

Why it matters: - Mobility City is trying to scale a healthcare retail model built around in-person product demos, local repairs and rental service. - The company’s expansion target of 300 locations would mark a major jump from its current footprint and could reshape its role in mobility equipment retail. - The strategy taps into rising demand from older adults, caregivers and healthcare organizations that want more accessible, hands-on support.

What happened: - Mobility City Holdings, Inc. held its 2026 National Franchise Owners Conference from Oct. 14-17 at the Opal Grand Resort in Delray Beach, Florida. - The event brought together franchise owners, industry executives and mobility equipment manufacturers. - The company said the conference marked another milestone for its South Florida-based, woman-owned franchise network. - Mobility City said it has grown from a single mobility equipment business into a nationwide network of more than 65 franchisees with showrooms and repair technicians, including eight in Florida. - Founders Diane Baratta, CEO and president, and Vinny Baratta, chief operating officer, are leading the growth plan. - Mobility City is targeting 300 locations and potentially $300 million in annual systemwide sales within five years.

The details: - The conference included representatives from Pride Mobility, Golden Technologies, Travel Buggy, Graham-Field and 20 additional companies. - Franchise owners used the event to strengthen supplier relationships, review product innovations, share operating best practices and discuss local business growth. - Mobility City’s model combines retail showrooms with repair, rental and sales services. - Customers can see, compare and test mobility equipment before buying. - The company’s product lineup includes mobility scooters, electric wheelchairs, lift chairs, hospital beds, wheelchairs, rollators and bathroom safety products. - Trained technicians provide repairs, rentals and in-home service. - The company’s promise is: "We Solve Mobility Problems." - Mobility City locations are accredited through The Compliance Team. - The company’s website is More information.

Between the lines: - Mobility City is leaning into a service gap that online-only retailers cannot fill as well: hands-on demonstrations and local post-sale support. - The franchise model gives the company a way to expand nationally while keeping ownership local. - The emphasis on training and technician development suggests the company sees service quality as a key differentiator, not just product assortment. - The company’s pitch aligns with a broader shift in healthcare retail toward convenience, personalization and support after purchase.

What’s next: - Mobility City plans to open new franchise territories. - The company also wants to deepen ties with healthcare facilities and national accounts. - Mobility City plans to expand technician capabilities and improve digital marketing and technology. - Mobility City University will continue training franchise owners in product knowledge, customer service, repairs, rentals, sales and business operations. - The long-term goal is to become a trusted local resource for families, caregivers, senior living communities and healthcare organizations.

The bottom line: - Mobility City is pairing franchise growth with a hands-on healthcare retail model in hopes of turning a niche service business into a much larger national platform.