MarTech & Legal Marketing: WEBRIS, a Miami-based law firm marketing agency, says it’s shifting from vanity metrics to “business growth,” tying SEO, local search, paid ads, social, PR, and AI search optimization to signed cases and revenue. AI for Deal Workflows: Agentic Assets launched EQUIRE, an AI-native operating system for institutional commercial real estate teams, aiming to speed underwriting and memo prep while keeping numbers tied back to source docs. RCS Messaging in Florida: Interop Technologies completed RCS enablement for Nex-Tech Wireless and now manages RCS Business Messaging operations, including campaign onboarding and revenue reconciliation. Hospitality Comms: MDM Hotel Group named Charlene Conill corporate director of marketing and PR across its Miami portfolio. Sports Betting Watch: A University of North Florida poll finds Florida World Cup bettors skew male (18–34), raising responsible-gaming and addiction concerns as sportsbooks push “limits” tools. Local Business Growth: OutLGBTQ.com partnered with OutSFL Newspaper to expand LGBTQ+ business listings and weekly ads starting Aug. 1. Auto Dealer Transparency: Sarasota Ford rolled out a “No Dealer Fee Promise,” targeting surprise add-ons and fees. Health & Consumer Demand: PetMeds and Rural King launched a co-branded online pet pharmacy with AutoShip. Construction Capacity: South Florida Seawall added a 30-foot steel barge to expand dredging, boat lifts, docks, and vinyl seawall work.