Tourism Marketing Shift: Collier County is weighing a move to shift its Naples/Marco Island/ Everglades Convention & Visitors Bureau from a county department to an independent nonprofit, aiming for faster decisions and more competitive outreach after hurricane-era delays. Sports Sponsorship Buzz: At Hard Rock Stadium, a Hyundai-linked jumbotron moment featuring “Brodie That Dood” (with protective earmuffs) shows how World Cup brands are leaning into shareable, local fan culture. Media & Advertising Awards: Adams Multimedia Florida’s news and advertising team brought home multiple honors at the Florida Media Conference, including Sports photo/writing wins for The Daily Sun staff. Legal/Ad Tech Watch: A federal court decision in a Florida franchise dispute highlights how competition and misappropriation claims can survive early dismissal—relevant for marketing partners and franchise networks. Digital Marketing Compliance: A new wave of CIPA website lawsuits targets tracking pixels used before consent, pushing Florida marketers to tighten privacy and consent flows. Brand Safety/Policy: X is expanding creator livestreaming with a “Live Studio” and payout incentives, signaling more brand opportunities—and more competition—for Florida advertisers.