Retail Buzz: Fort Myers’ new Whataburger opened to nonstop lines—lobby and drive-thru still busy after midnight—highlighting how fast the brand is expanding (with more openings planned, including Estero). Media & Marketing Ethics: Florida AG James Uthmeier sued Netflix over alleged “bait-and-switch” privacy promises for kids, arguing the streamer tracked children and families to fuel its ad business. Local Brand Controversy: Miami Beach approved a “discreet” GTA 6 marketing campaign, with Rockstar reportedly paying about $3M for city branding—despite concerns about violence and lawlessness. AI Backlash: DHS deleted a racist-tinged AI “Transformers” social post targeting a Sikh man after lawmakers and Hasbro criticized it. Tourism/Comms: Experience Kissimmee CEO DT Minich was inducted into the Florida Tourism Hall of Fame, underscoring destination marketing leadership. Local Business Growth: The Dumpster Guy expanded into Bay County, bringing roll-off dumpster rentals to Panama City and nearby communities. Sports Marketing: Army West Point’s game vs. South Florida includes an “Honored Division” patch theme for the 25th Infantry Division. Lead Gen for Contractors: Agency8 launched a done-for-you roofing lead system using Meta ads plus automated SMS qualification.