Tourism Marketing Push: VISIT FLORIDA is stepping up its rural outreach, committing to feature all 30 “Rural Areas of Opportunity” counties in its marketing every year starting FY 2026–2027, aiming to spread visitor dollars to small towns and main streets. AI & Fraud Warning: A Senate Aging hearing says AI is supercharging scams against older Americans by cloning voices and speeding up the “fake proof” fraudsters use to exploit love, fear, shame and urgency. Local Lottery Moment: A Lakewood Ranch-area Wawa near Sarasota is handing out free coffee and fountain drinks after selling the lone $800M Mega Millions winner. PR/Comms Industry Event: Florida Public Relations Association’s PR & Comms Summit lands Aug. 9–12 in Orlando, spotlighting AI, media strategy and communications leadership. Connected Retail Tech: Barrows Connected Store promotes Tim Bagwell to CTO, expanding its retail media and in-store tech push. Data/Privacy & Security: OpenMatter Network urges enterprise leaders to rethink AI security architecture before the next rogue AI crisis. Community Branding: Vero Premier Properties launches GrandHarborHomesVeroBeach.com, pairing a major community amenity refresh with a new digital marketing home. Wellness Collaboration: Palm Beach North Wellness Collective debuts Aug. 20 at Loggerhead Plaza with local businesses teaming up for a shared community event.