AMA launches Season 8 of Marketing / And podcast

The American Marketing Association has released Season 8 of its Marketing / And podcast, hosted by CEO Bennie F. Johnson, with new Wednesday episodes running from Sept. 9 through Dec. 23, 2026. The season centers on “Acceleration through Fear” and features marketers and communications leaders from Court Avenue, Ben & Jerry’s, Snap and other organizations.

Why it matters: - The new season gives marketers a weekly forum on how leaders are responding to uncertainty, pressure and rapid change. - AMA is using the podcast to keep its audience engaged with current conversations from senior marketing, communications and business executives.

What happened: - The American Marketing Association released Season 8 of Marketing / And, hosted by AMA CEO Bennie F. Johnson. - Season 8 launched with its first episode on Wednesday, Sept. 9, 2026. - AMA said new episodes will drop each Wednesday through Dec. 23, 2026. - The season theme is “Acceleration through Fear.” - The first episode features Daniel Khabie, co-founder of Court Avenue.

The details: - Season 8 includes 15 episodes featuring leaders from marketing, media, higher education and digital business. - Scheduled guests include Susan Westwater of Pragmatic Digital; Ulli Appelbaum of First the Trousers Then The Shoes; Sean Greenwood of Ben & Jerry’s; and John Cardone of Carlow University. - Additional guests include Michael Vajda of Elevate Global’s North American operations; Arielle C. Baril of Rielle; and Dr. Denise Gravatt of Florida Atlantic University’s College of Business. - The lineup also includes Kerel Cooper of MarketCast; Dr. Vanitha Swaminathan of the University of Pittsburgh; Dimi Albers of DEPT®; Shane Coker of Osano; Paula Beadle of the Sponsorship Marketing Association; Ajit Mohan of Snap; Britta Larson of Conscious Minds Studios; and Rob Volpe of Empathy Activist, LLC. - The podcast is available on AMA.org, Apple Podcasts, Spotify, Simplecast, and YouTube. - AMA invited prospective guests to email agwiazdowski@ama.org.

Between the lines: - Johnson said the season is focused on leaders who are turning market uncertainty into momentum rather than slowing down. - The guest list suggests AMA is aiming for a mix of practitioner voices and academic perspectives, not just agency or brand-side commentary. - The release also reinforces AMA’s broader role as a content and professional development hub for marketers.

What's next: - AMA will continue releasing new episodes every Wednesday into early 2027, including episodes scheduled for Jan. 13 and Jan. 20, 2027. - The remaining season highlights include Dimi Albers, Shane Coker, Paula Beadle, Ajit Mohan, Britta Larson and Rob Volpe. - Listeners can follow the season across AMA’s podcast platforms as new conversations are published.

The bottom line: - AMA is betting that a podcast built around fear, speed and adaptation will resonate with marketers navigating a volatile business climate.