Complete Care names Shelby Reid CEO

Complete Care promoted longtime executive Shelby Reid to chief executive officer on August 13, 2026, elevating a 17-year company veteran as the Florida-based healthcare group pushes into its next growth phase. The appointment signals continuity for the 30-clinic organization as it keeps focus on coordinated, patient-centered care.

Why it matters: - Shelby Reid is taking over as chief executive officer after 17 years with Complete Care. - The leadership change keeps the company in the hands of an executive who helped build its current 30-clinic footprint. - Complete Care is positioning the move as part of its next phase of strategic growth while maintaining a patient-centered model.

What happened: - Complete Care announced on August 13, 2026, that Shelby Reid has been appointed chief executive officer. - Reid is a longtime executive who started at Complete Care as a marketing representative. - Executive Chair Marc Ott, DC, said the Board of Directors promoted Reid because of confidence in her leadership. - Reid said she is honored to lead the organization and plans to build on its foundation while supporting teams and communities.

The details: - Reid advanced through practice management as the organization expanded. - She helped integrate medical services into Complete Care clinics. - Reid played a key role in the company’s growth to 30 clinics. - Complete Care says Reid has consistently focused on exceptional patient care, operational excellence and investment in people. - Ott said Reid has shaped the organization from its earliest days and leads with integrity, operational excellence and a commitment to “Patient is Priority.” - The company describes itself as a multidisciplinary healthcare organization that delivers high-quality, patient-centered care through an integrated network of injury care providers and services. - Complete Care partners with physicians, hospitals, attorneys and community healthcare professionals to improve patient outcomes while maintaining clinical excellence, compliance and operational performance.

Between the lines: - The appointment suggests the board is choosing continuity over an outside reset. - Reid’s background in marketing, operations and clinical integration points to a leader familiar with both growth and day-to-day execution. - The company’s messaging ties the CEO transition to its broader identity around coordinated care and internal culture.

What's next: - Reid is expected to lead Complete Care through its next growth phase. - The company will likely keep emphasizing integrated services, patient outcomes and expansion of its care network. - Reid said she plans to support teams and continue delivering care to the communities Complete Care serves. - More information is available in the company's social posts: LinkedIn, Instagram, Facebook.