Vero Premier Properties launches Grand Harbor digital hub

Vero Premier Properties launched GrandHarborHomesVeroBeach.com to become the online home for Grand Harbor Golf & Beach Club as the community moves ahead with a $36 million amenity overhaul. The site also rides on Luxury Presence, which just won Inman’s 2026 Most Innovative Marketing Solution award.

Why it matters: - Grand Harbor’s buyers are often searching from out of market, so a dedicated digital hub gives the community a single online entry point for listings, amenities and market information. - The launch aligns with a major reinvestment in the club, which is meant to keep Grand Harbor competitive with luxury relocation buyers and members.

What happened: - Vero Premier Properties launched GrandHarborHomesVeroBeach.com as a dedicated website for Grand Harbor Golf & Beach Club in Vero Beach. - The launch comes as the club advances a member-approved $36 million amenity transformation. - Luxury Presence, the technology platform behind Vero Premier Properties’ digital portfolio, won the 2026 Most Innovative Marketing Solution award at the Inman Innovator Awards during Inman Connect San Diego.

The details: - The new site is designed to serve as a permanent digital address for the 900-acre, 1,180-home country club community. - GrandHarborHomesVeroBeach.com includes live MLS search for Grand Harbor homes and condominiums. - The site highlights the club’s two renovated 18-hole championship golf courses, the Pete Dye-designed Harbor Course and the Joe Lee-designed River Course. - The site also covers the private beach club, deep-water marina, tennis and pickleball programs, and neighborhood-by-neighborhood buyer guides. - The platform is aimed at affluent relocation buyers from the Northeast, the Midwest and South Florida. - Grand Harbor members voted 77% in favor of the $36 million capital program. - The new capital plan includes The Cove Lifestyle + Fitness Center, a 15,000-square-foot wellness facility designed by Leo A. Daly. - The plan also includes a 6,000-square-foot, two-story dining wing, renovated locker rooms and an expanded golf shop. - The vote follows a five-year revival that grew membership from 586 to 1,120. - The same revival lowered the average member age from 79 to 72. - The effort added eight new pickleball courts and renovated both championship courses. - Luxury Presence surpassed $100 million in annual recurring revenue. - The platform now serves more than 100,000 agents across nearly 20,000 real estate businesses. - Luxury Presence closed a $37 million funding round in January led for the third straight time by Bessemer Venture Partners. - Roughly 30% of the agents and teams ranked by The Wall Street Journal and RealTrends use the platform. - Luxury Presence says it has deployed the industry’s first fully autonomous AI marketing team. - Vero Premier Properties also uses the platform for FloridaEastCoastLuxuryHomes.com, SeaOaksHomesVeroBeach.com and its proprietary mobile app. - The brokerage app is the only proprietary app of its kind within 100 miles.

Between the lines: - The launch shows how luxury brokerages are packaging communities like branded media properties, not just listing pages. - The timing suggests Vero Premier Properties wants to capture demand where buyers start their search, including AI-powered search tools and large digital platforms. - The Luxury Presence award gives the brokerage a third-party credibility boost as it leans on technology as part of its marketing pitch.

What's next: - The Grand Harbor website is positioned to become the main digital destination for the community as the amenity project moves forward. - Vero Premier Properties is likely to keep extending the same platform across additional community and luxury-market sites. - The $36 million capital program will move from member approval into execution, with The Cove Lifestyle + Fitness Center as the centerpiece.

The bottom line: - Grand Harbor is pairing a major physical upgrade with a new digital front door, and Vero Premier Properties is betting that a polished online presence will help capture high-end buyers before they ever reach Vero Beach.