Trump Unveils New Fragrance Line
In a bold move, former US President Donald Trump has introduced a new fragrance line dubbed “Trump Fragrances,” which boasts limited-edition bottles shaped like golden statues of himself. The products hit the market this week, with a focus on celebrating “Victory 45-47”—a reference to Trump’s two terms as the 45th and 47th President of the United States.
“Trump Fragrances are here,” Trump declared in a post on his Truth Social platform Monday. “They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success — For men and women. Get yourself a bottle, and don’t forget to get one for your loved ones too.”
The newly released “Victory 47” fragrance is priced at $249 for a 100ml bottle, with a discount of $100 offered when purchasing two. The product lineup also includes the “Fight, Fight, Fight” scent, designed for both men and women. Priced at $199, this fragrance is adorned with an image of Trump following a previous assassination attempt.
While the launch has sparked excitement among Trump’s supporters and collectors, it has also faced backlash from political critics and ethics groups who argue the release is inappropriate for a sitting president.
“From crypto scams to shady real estate deals, Trump phones, and cologne. He’s never stopped using the presidency to enrich himself and his family,” the campaign group Republicans Against Trump expressed on X.
Online reviews for the new fragrances have been mixed. On Fragrantica, users have described the men's cologne as woody and spicy, with hints of cardamom, geranium, and fougère accord.
Some reviews praised the scent as satisfactory but overpriced, while others criticized the product without having tried it.
“This honestly isn’t bad. But it’s nothing impressive,” one reviewer shared. “I will however say that this is way, way, WAY overpriced. This legit smells like something you could get at Ross for $26,” they remarked, adding that “there really isn’t any reason to own this unless Trump is your god.”
This latest product launch expands Trump’s extensive branded merchandise portfolio, which already includes items like watches, sneakers, books, NFTs, and cryptocurrency. According to media and Trump’s recent financial disclosures, these ventures have raked in tens of millions of dollars in revenue since the start of his second presidential term.
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